Our Story

PARISIAN LUXURY FOR THE AUTHENTIC AUSTRALIAN WOMAN.

More than a magazine, ELLE is a universal fashion brand empowering women and providing effortless Parisian style since 1945 and forever.  Our range of intimates
are carefully crafted by design experts who understand women’s bodies, lifestyles and needs. Her life, her way, her comfy, her sexy, with every lay-low and on-the-go body in mind.

Self assured underneath it all, our lines are feminine and functional, classic and cozy, sultry and supportive to make you feel chic, confident and carefree everywhere, every day.

Elle Magazine - Elle Intimates
Elle Magazine - Elle Intimates

Our Heritage

Hélène Lazareff, founder of the legendary ELLE Magazine in 1945. The successful writer dreamt of a women’s magazine whose key editorial approach was to open women’s minds to diverse trends throughout the world and provide them with exclusive access to the fashion and beauty industries. Lazareff achieved her goal, and ELLE — a magazine for women, run by a woman — was born.

In the 80s, ELLE became a global brand.

KNOW ELLE? READ ELLE? WEAR ELLE.

OUR COMMITMENT

At ELLE Intimates we are focused on every woman, not one type of woman. Striving for more diversity and inclusivity with every new lingerie line and in every new campaign. We have increased the size range for our current collections from XS-XXL to reflect our ethos.

Elle Intimates - Womens underwear