Our Story


More than a magazine, ELLE is a universal brand empowering women and providing effortless Parisian style since 1945 and forever.  Our new range of intimates is the lingerie destination for her. Her life, her way, her comfy, her sexy in collections crafted with every lay-low and on-the-go body in mind.

Self assured underneath it all, our sustainable lines are feminine and functional, classic and cozy, sultry and supportive to make you feel chic, confident and carefree everywhere, every day.

Live, Lounge, Sleep, Swim  - you bet your bottom we’ve got you covered.

Elle Magazine - Elle Intimates
Elle Magazine - Elle Intimates

Our Heritage

Hélène Lazareff, founder of the legendary ELLE Magazine in 1945. The successful writer dreamt of a women’s magazine whose key editorial approach was to open women’s minds to diverse trends throughout the world and provide them with exclusive access to the fashion and beauty industries. Lazareff achieved her goal, and ELLE — a magazine for women, run by a woman — was born.

In the 80s, ELLE became a global brand.

As a global brand global issues matter.

Sustainable underwear - Elle Intimates


We believe in making sustainable choices now and changes towards the future of ethical fashion.

Our lingerie is made with recycled materials.

These materials are verified through the use of a third-party recycling standard and through ELLE’s own recycling program. With each new collection we move closer to minimum waste with our sustainable fabrics and trims; and in all of our recyclable packaging.

Rib and lace underwear - Elle Intimates


Our sustainable ethos extends beyond green to being seen.

With our commitment to furthering industry standards for best environmental practices.

At ELLE Intimates we are focused on every woman, not one type of woman. Striving for more diversity and inclusivity with every new lingerie line and in every new campaign. We have now increased the size range for our upcoming collections to reflect our ethos.

We are for all bodies, for every woman and for ELLE on earth.